More Than a Show: How Industry Expos Strengthen Relationships

For Modern Line Furniture, exhibiting at national trade shows and expos is more than just an event — it’s a statement. Every year, we proudly “show our face” and bring new products to the forefront, reminding clients that we are not only alive and kicking, but also constantly evolving. These events keep our customers engaged, allow us to showcase fresh ideas, and demonstrate that our brand is continuously setting the pace in the commercial furniture industry.

Take for example our restaurant booths. As Office Manager Jennifer Perez explains, “Every year styles, colors, and designs shift. Last year, black and brown upholstery dominated; this year, grey and blue are the trending colors.” Our swatches evolve with the times, reflecting these changing preferences. The same goes for furniture types: years ago tufted wood-frame chairs were popular, but today metal chairs are in demand.

Behind the scenes, our company team collects these insights at every show. The feedback is clear — staying in touch with clients, tracking design trends, and showcasing our latest furniture is critical in a competitive market where others are eager to take your place.

Sales Manager Veronika Lemeshenkova puts it best: “We’ve done so many expos over the years that it’s become part of our story. It’s fun and exciting to finally meet clients face-to-face after speaking on the phone all year. That personal bond strengthens relationships and builds lasting trust.”

Trade shows aren’t just exhibitions; they’re educational, energizing, and fun for both vendors and clients. They create moments where conversations turn into partnerships and where innovation meets demand.

We invite you to visit us at one of our upcoming trade shows. Stop by, say hello, and see the future of commercial furniture design. As we like to say: Let’s put a face to the call.